At Fractional Suite, we specialize in helping international startups navigate the complexities of new markets. Many companies with successful products in their home countries struggle to resonate with consumers abroad due to differing market dynamics and consumer preferences. We conduct thorough market research to identify these differences and adapt strategies accordingly, emphasizing local needs such as ease of use and seamless integration. Our tailored solutions have consistently helped international companies gain significant traction and achieve sales growth in new markets, turning global visions into local successes.

Our Story

When working with international companies we found that these tech startups from Latin America and Mexico, that decided to expand into the Canada and US markets, were confident their products and services would be a hit. However, despite its success in their country of origin, the product wasn’t resonating with Canadian consumers.

Our experience working with more than 30 companies coming to Canada from 6 different countries show us that after the training and advice they received in the accelerator, they lack the local knowledge to apply what they have learned with confidence.

Fractional Suite stepped in to help. We conducted thorough market research and identified key differences between Latin America and Mexico and Canadian consumer preferences. We guided the international companies in identifying their new WHY for these customers they are starting to learn from .

If you know startups facing similar challenges, or if you’re interested in our services, please connect with us at perla@fractionalsuite.ca.